While working at Dumbwaiter Design we were challenged to create an internal motion spot that features our capability to do print work. It sounded really easy at first until we faced reality. We quickly realized that print and motion just didn’t go together that well.
We went through many phases of ideation and concept development. Storyboards were made for all kinds of concepts from CG driven, live video to hand animated. Every one of those sounded good but then it was not really that practical to do and it required a lot of resources. Continue reading →